videoart
Most of CONIGLIOVIOLA research in the field of video art is strictly linked with the experimentation with electronic music. The process there consists in selecting well-known music hits from the past and re-arranging them with a new version developed by the artists. Once the song is so re-written, the artists then produces a video for it in which they also play as performers. Through the use of video, the artists unveil a double meaning implicit in a song that is already rooted inside the collective imaginary. It attributes new meanings to the song, distorting its common perception, that which Arthur Danto would refer to as “transfiguration of the commonplace”.
The case of the video Ci sarà is emblematic of this kind of research. The song Ci sarà was a hit by the singing couple Al Bano & Romina Power, stars of the 80s, and this song is commonly regarded as a love song. In the video-installation Fine Primo Tempo (End of First Half) (2008) the song lyrics are read like a text that talks about afterlife. The artists here portray themselves like two children at the time of their funeral, but instead of a Church the ceremony takes place on the stage of the San Remo music festival.

italiano
